Naked licensing is a term used in trademark law to describe a situation where a trademark owner licenses the use of their trademark to another party without maintaining any control over how the trademark is used.
Naked licensing can have serious consequences for the trademark owner. If the products or services that are being sold under the trademark are of poor quality, it can damage the reputation of the trademark and make it more difficult for the trademark owner to enforce their trademark rights in the future. In some cases, naked licensing can even lead to the trademark owner losing their trademark altogether.
We have compiled a comprehensive guide for trademark owners on how to avoid naked licensing. This PDF provides essential information on the risks of naked licensing and how to protect your brand.
Download the PDF today and learn how to:
- Identify the signs of naked licensing
- Draft a strong licensing agreement
- Monitor your licensees' use of your trademark
- Take action if your trademark is being used improperly
